Checklist: What should a website include?
What does a good business website need? Here is a complete checklist for what your website should include.
Elias Berg
Copywriter & Brand Voice
Homepage with clear message
Your homepage should quickly communicate what your business does and why visitors should choose you. A clear heading, short description and a call-to-action (CTA) are fundamental.
About page
Tell about your business, your history and your values. An about page builds trust and helps visitors understand who they're dealing with.
Services or products
Clearly describe what you offer. Each service or product should have its own page with unique information, benefits and prices.
Contact information
Make it easy to contact you. Email, phone, address and a contact form. If you have a physical location, include a map.
SEO basics
Unique titles and meta descriptions per page, correct headings (H1, H2), fast loading, mobile-friendly design and SSL certificate.
Social proof
Show customer reviews, testimonials, client logos or certifications. Social proof builds trust.
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