Top the list in Gothenburg – Local SEO guide
Want your business to appear at the top when people in Gothenburg search for your services? Here is a practical guide to local SEO.
Sandra Lindgren
Web Strategist
What is local SEO?
Local SEO is about appearing in Google when someone searches for a service in a specific area, for example "web agency Gothenburg" or "cleaning company Gothenburg". Google shows local results based on relevance, distance and trustworthiness.
Google Business Profile
The most important step for local SEO is to create and optimize your Google Business Profile. Fill in all details: name, address, phone, opening hours, photos and services. Ask customers to leave reviews — it strongly impacts your ranking.
Local keywords on the website
Make sure your website contains local keywords naturally in titles, headings and text. "Carpenter in Gothenburg" in the title is better than just "Carpenter". But don't overdo it — Google penalizes keyword stuffing.
Directory listings
List your business on hitta.se, eniro.se and industry-specific directories. Consistent NAP information (Name, Address, Phone) across all listings strengthens your local SEO.
Technical SEO for local ranking
Make sure your website has LocalBusiness schema (JSON-LD), fast loading, mobile-friendly design and correct NAP information. A website built with modern technology has better conditions for local ranking.
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