Städly – From zero to visible on Google in 48 hours
How we helped Gothenburg's most ambitious cleaning company build a digital presence that converts.
About the project
Städly is a modern cleaning company in Gothenburg offering home cleaning, move-out cleaning, window washing and office cleaning. They needed a complete digital presence — not just a website, but an entire ecosystem of landing pages optimized for local search.
The Challenge
The cleaning industry in Gothenburg is extremely competitive. Städly was competing against established players with large marketing budgets. They needed a web strategy that could deliver results fast — without breaking the budget.
Our Solution
We didn't just build a website — we created a complete digital ecosystem. The main site stadly.nu was built with Astro and Tailwind CSS for maximum performance. We also created dedicated landing pages: hemstadgoteborg.com for home cleaning and flyttstadgoteborg.se for move-out cleaning. Each site is SEO-optimized with structured data, Google Business Profile integration and conversion-optimized forms.
Tech stack
Results
- Three interconnected sites with shared brand identity
- Top rankings for local cleaning search terms in Gothenburg
- Blog infrastructure for ongoing content marketing
- Schema markup for rich snippets in Google
- Lighthouse scores above 95 on all sites
- Conversion-optimized contact forms with tax deduction information
SEO work
We implemented complete technical SEO: structured data (LocalBusiness, Service, FAQPage), optimized meta tags, XML sitemap, robots.txt, and fast load times. The blog infrastructure gives Städly the ability to publish SEO-driven content on an ongoing basis.
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